Company Overview

Who are we?

Baby Boom is one of South Africa’s leading retailers of branded baby goods specialising in products for expectant mothers, newborns, parents and children up to the age of three. Our store is represented with 40 (and counting) stores in all 9 provinces across the nation. 
We have been at the forefront of the baby industry since we first exploded onto the scene in the early 1990s. Aware of the trends, we are constantly adding new and exciting shopping categories to our product offerings. Over the past couple of years, Baby Boom has been top-rated by expert baby product consumer organisations and as leading shopping destination for baby goods.

What do we sell?

In the many years that we have been in business, we have become a truly comprehensive source of items to make your life as a parent easier. We carefully select our products to ensure that we fulfil your needs from baby’s birth through to toddlerhood, as well as taking the needs of parents and caregivers into consideration . We stock one of the largest ranges of travel products, including travel systems, prams,car seats, carriers, travel cots, nappy bags and accessories. We also stock a range of nappies and wipes to suit every baby. Our cosmetic range will suit both the needs of baby and mom, while nurseries, playtime and feeding time are extensively covered with a variety of choices, from linen for both baby and mom, furniture, feeding chairs, bouncers, cots, baby monitors, toys and so much more.

Our selection of walking rings is the biggest in the industry. We stock the leading brands of bottles, teats, safety equipment bringing you both quality and affordability. We also introduced our own BABY LEO brand, offering you good, functional items in vibrant colours and designs at competitive prices.

Who are our customers?

With a consistent history of growth in an extremely competitive business, we have been providing for the needs of prospective parents, newborns and babies through devotion to outstanding service and the best possible pricing. We pride ourselves on the fact that a large portion of our business comes from repeat and referred customers who have made Baby Boom their one-stop shop for all their baby and child requirements.

Why buy from us?

We are proud to offer the outstanding service and quality, state-of-the-art products that our customers have come to rely on.

  • We have what you want

    Our excellent supplier relationships, coupled with technologically advanced and efficient systems, ensure that we have the hottest products incorporating the latest technology.

  • At the price you want it

    Why pay more when you can get the same for less? Due to our large sales volumes, we are able to pass our bulk buying prices on to you. When you purchase from us, you can rest assured that you are getting all your baby needs at the lowest possible prices.

  • Our service is impeccable

    We strive to make you, our customer Number 1. We know that we have to earn your business every day and we want you to be satisfied with your purchase and thrilled with the quality of our service.

  • Your baby’s well being and safety is our biggest concern

    We ensure that our merchandise is sourced from reputable national and international suppliers.

  • Lay-bys

    Lay-bys allow you to plan and manage expenses to match expected birth date of baby.

  • Stork Party Services

    Our stork party option allows friends and family to access your stork registry from anywhere in the world.

  • Boepie Club

    Earn points with our LOYALTY programme, redeemable at any of our stores nation-wide and be part of our exclusive offers.

Thank you for your support. We look forward to servicing your every baby need.

The staff at Baby Boom