Company Overview

Who Are We?

Baby Boom is one of South Africa’s leading retailers of branded baby goods specialising in products for expectant mothers, newborns and children up to the age of 3. Baby Boom has 36 (and counting) stores in all 9 provinces across the nation. We have been at the forefront of the baby industry since we established our first store in the early 1990’s. Aware of the trends in baby goods, we are constantly adding new and exciting shopping categories to our product offerings. Baby Boom has been consistently top-rated by expert baby product consumer organisations and highlighted as a leading shopping destination for baby goods.

What Do We Sell And To Whom?

In the years that we have been in business, we have become a truly comprehensive baby product outlet of items to make your life as a parent easier. We carefully select our products to ensure that we fulfill your needs from your baby’s birth through to toddlerhood, as well as taking the needs of parents and caregivers into consideration. We stock one of the largest ranges of travel products, including travel systems, prams, car seats, carriers, travel cots, nappy bags and accessories. We also stock a wide range of nappies and wipes to suit every baby. Our cosmetic range suits both the needs of baby and mom, while nurseries, playtime and feeding time are extensively covered with a variety of choices, from linen for both baby and mom, furniture, feeding chairs, bouncers, cots, baby monitors, toys and so much more.

Our selection of walking rings is the biggest in the industry. We stock the leading brands of bottles, teats, safety equipment bringing you both quality and affordability. We also introduced our own BABY LEO brand, offering you good, functional items in vibrant colours and designs at competitive prices.

Who Are Our Customers?

In the many years that we have been in business, we have become a truly comprehensive source of items to make your life as a parent easier. We carefully select our products to ensure that we fulfil your needs from baby’s birth through to toddlerhood, as well as taking the needs of parents and caregivers into consideration. We stock one of the most extensive ranges of travel products, including travel systems, prams, car seats, carriers, travel cots, nappy bags and accessories. We also stock a range of nappies and wipes to suit every baby. Our cosmetic range will suit both the needs of baby and mom, while nurseries, playtime and feeding time are extensively covered with a variety of choices, from linen for both baby and mom, furniture, feeding chairs, bouncers, cots, baby monitors, toys and so much more.

Our selection of walking rings is the biggest in the industry. We stock the leading brands of bottles, teats, safety equipment bringing you both quality and affordability. We also introduced our own BABY LEO brand, offering you good, functional items in vibrant colours and designs at competitive prices.

Why Buy From Us?

We are proud to offer our outstanding service and the high quality state-of-the-art products that our customers have become accustomed to use and rely on

  • We Have What You Want

    Our excellent supplier relationships with leading edge baby gear developers, coupled with a technologically advanced and efficient online selling system that we have recently introduced will enhance your shopping experience with us and ensure the most relevant products incorporating the latest technology delivered to your doorstep.

  • At The Price You Want It

    Why pay more when you can get the same for less? Due to our large volume of purchases and sales, we are able to pass our bulk, cost effective buying prices on to you. When you purchase from us, you can rest assured that you are getting all your baby needs at the lowest possible prices.

  • Our Service Is Impeccable

    We strive to make you, our number 1 customer. We know that we have to earn your business every day and that is why we want you to be satisfied with your purchase from Baby Boom and thrilled with the quality of our service.

  • Your Baby’s Well Being And Safety Is Our Biggest Concern

    We continually ensure that our merchandise is sourced from reputable national and international suppliers.

  • Lay Bys

    Lay-bys at Baby Boom allow you to plan and manage expenses to match the expected birth date of your baby.

  • Stork Party Services

    Our stork party service also allows friends and family to access your baby registry from anywhere in the world.

Thank you for your support. We look forward to servicing your every baby need.

The staff at Baby Boom