About Us.


Baby Boom is one of South Africa’s leading retailers of branded baby goods specialising in products for expectant mothers, newborns and children up to the age of 3. Baby Boom has 36 (and counting) stores in all 9 provinces across the nation. We have been at the forefront of the baby industry since we established our first store in the early 1990’s. Aware of the trends in baby goods, we are constantly adding new and exciting shopping categories to our product offerings. Baby Boom has been consistently top-rated by expert baby product consumer organisations and highlighted as a leading shopping destination for baby goods.


“Good day! I would just like to compliment the Team at Baby Boom – Mall @ Carnival. I have only ever received awesome service from them and it is a joy to visit their store. My son is 7 months old now and I only buy from them. They have friendly staff and good knowledge of the products they cell. Thank you so much and keep up the good work.”

“Baby Boom Kolonnade had their opening on i contacted them for a specific pram. They did not have stock of the colour I wanted but Zanele managed to get one from another branch and she kept me updated all the time. I knew exactly what was happening and she followed up with me until I was there in the store. On arrival she assisted me quickly and got the big box loaded immediately! Thank you, it was a pleasure doing our purchase there.”

“Just visited your Tokai store in cape town for the first time. Oh my word, the most friendly and helpful staff i have ever encountered!! Well done Baby Boom Tokai!!!”

“Baie beindruk met hulle diens vandag. Stootwaentjie gekoop. Wanneer die kinders die boks oopmaak was dit onvolledig. Sonder enige gesukkel het Kolenade uigevind ons kan dit by Atterbury kry. Baie dankie vir albei takke se vriendelike diens.”

“Got the best service and super nice staff at baby booms in Tokia just love baby booms and thee specials.”

“I want to just say that the best service and staff is at Baby Boom Cape Gate. They are helpful, friendly and no empy promises. Well done guys. You are the reason we come back for more! We appreciate your professionalism. Keep up the excellent work! The Rosser family.”